@import url('https://fonts.googleapis.com/css2?family=Archivo:wdth,wght@75..125,300..800&display=swap');

:root {
  --canvas: #f5f5f3;
  --canvas-soft: #ececea;
  --ink: #111315;
  --ink-soft: #4f5452;
  --ink-faint: #707572;
  --line: #d3d5d1;
  --night: #0b0e0f;
  --night-raised: #141819;
  --night-line: #303536;
  --night-copy: #c9cecb;
  --acid: #c9ff38;
  --acid-deep: #253000;
  --blue: #1748d2;
  --focus: #006cff;
  --page: min(92vw, 1440px);
  --gutter: clamp(1.25rem, 4.5vw, 5.5rem);
  --section: clamp(6.5rem, 11vw, 11rem);
  --ease: cubic-bezier(.16, 1, .3, 1);
  --z-nav: 20;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 5rem; }
body {
  margin: 0;
  overflow-x: hidden;
  background: var(--canvas);
  color: var(--ink);
  font-family: 'Archivo', Arial, sans-serif;
  font-size: 16px;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
}
img { display: block; width: 100%; height: auto; }
a { color: inherit; text-decoration: none; }
button { font: inherit; }
h1, h2, h3 { margin: 0; font-weight: 520; letter-spacing: -.04em; line-height: .99; text-wrap: balance; }
p { text-wrap: pretty; }
ul { margin: 0; padding: 0; }
:focus-visible { outline: 2px solid var(--focus); outline-offset: 5px; }

.reading-progress { position: fixed; z-index: calc(var(--z-nav) + 1); top: 0; left: 0; width: 100%; height: 2px; pointer-events: none; }
.reading-progress span { display: block; width: 100%; height: 100%; background: var(--blue); transform: scaleX(0); transform-origin: left; }

.site-nav {
  position: fixed;
  z-index: var(--z-nav);
  top: 0;
  left: 0;
  width: 100%;
  min-height: 4.5rem;
  padding: .85rem var(--gutter);
  display: flex;
  align-items: center;
  justify-content: space-between;
  background: color-mix(in srgb, var(--canvas) 88%, transparent);
  border-bottom: 1px solid transparent;
  backdrop-filter: blur(16px) saturate(1.2);
  transition: border-color .25s var(--ease), background-color .25s var(--ease);
}
.site-nav.scrolled { border-color: var(--line); background: color-mix(in srgb, var(--canvas) 95%, transparent); }
.wordmark { display: flex; align-items: center; gap: .7rem; font-size: .875rem; font-weight: 650; letter-spacing: -.02em; }
.wordmark em { color: var(--ink-faint); font-style: normal; font-weight: 430; }
.mark { display: grid; place-items: center; width: 2rem; height: 2rem; border-radius: 50%; background: var(--ink); color: var(--acid); font-weight: 720; }
.nav-links { display: flex; align-items: center; gap: clamp(1rem, 2vw, 2rem); color: var(--ink-soft); font-size: .875rem; }
.nav-links a { position: relative; padding: .65rem 0; transition: color .2s var(--ease); }
.nav-links a::after { content: ''; position: absolute; bottom: .35rem; left: 0; width: 100%; height: 1px; background: currentColor; transform: scaleX(0); transform-origin: right; transition: transform .3s var(--ease); }
.nav-links a:hover, .nav-links a.active { color: var(--ink); }
.nav-links a:hover::after, .nav-links a.active::after { transform: scaleX(1); transform-origin: left; }

.section-shell { padding: var(--section) var(--gutter); }
.eyebrow { margin: 0 0 1.5rem; color: var(--ink-faint); font-size: .9375rem; font-weight: 560; letter-spacing: -.01em; }
.signature-label { color: var(--ink); font-size: .8125rem; font-weight: 700; letter-spacing: .12em; text-transform: uppercase; }
.dark-section, .performance { background: var(--night); color: #fff; }
.dark-section .eyebrow, .performance .eyebrow { color: #969d99; }

.hero {
  position: relative;
  min-height: 100svh;
  padding: clamp(7.5rem, 12vh, 9.5rem) var(--gutter) clamp(5rem, 8vh, 7rem);
  display: grid;
  grid-template-columns: minmax(0, 1.15fr) minmax(360px, .85fr);
  gap: clamp(2.5rem, 6vw, 7rem);
  align-items: center;
}
.hero-copy { position: relative; z-index: 2; }
.hero h1 { max-width: 900px; font-size: clamp(3.25rem, 6.3vw, 6rem); }
.lead { max-width: 680px; margin: clamp(1.75rem, 3vw, 2.75rem) 0 2.5rem; color: var(--ink-soft); font-size: clamp(1.0625rem, 1.45vw, 1.32rem); line-height: 1.62; }
.hero-actions { display: flex; align-items: center; gap: 1.5rem; }
.button { display: inline-flex; align-items: center; gap: 1.75rem; min-height: 3.5rem; padding: .55rem .65rem .55rem 1.35rem; border-radius: 99px; background: var(--ink); color: #fff; font-size: .9375rem; font-weight: 560; transition: transform .3s var(--ease), background-color .3s var(--ease); }
.button span { display: grid; place-items: center; width: 2.4rem; height: 2.4rem; border-radius: 50%; background: var(--acid); color: var(--ink); transition: transform .35s var(--ease); }
@media (hover: hover) and (pointer: fine) {
  .button:hover { transform: translateY(-2px); background: #272b2c; }
  .button:hover span { transform: rotate(-45deg); }
}
.button:active { transform: scale(.97); transition-duration: .12s; }
.hero-media { position: relative; align-self: stretch; min-height: 34rem; margin: 0; overflow: hidden; background: var(--night); }
.hero-media::after { content: ''; position: absolute; inset: 0; box-shadow: inset 0 0 0 1px rgba(255,255,255,.18); pointer-events: none; }
.hero-media img { width: 100%; height: 100%; object-fit: cover; object-position: 50% center; filter: saturate(.88) contrast(1.06); }
.hero-media figcaption { position: absolute; left: 0; right: 0; bottom: 0; display: flex; justify-content: space-between; gap: 1rem; padding: 1rem 1.15rem; background: rgba(10,12,13,.78); color: #fff; font-size: .75rem; letter-spacing: .02em; backdrop-filter: blur(8px); }
.hero-media figcaption span:last-child { color: var(--night-copy); }
.scroll-cue { position: absolute; right: var(--gutter); bottom: 1.4rem; display: flex; align-items: center; gap: .6rem; color: var(--ink-faint); font-size: .75rem; font-weight: 560; }
.scroll-cue > span { width: 1.8rem; height: 1.8rem; display: grid; place-items: center; border: 1px solid var(--line); border-radius: 50%; }
.scroll-cue > span::after { content: '↓'; animation: bob 2s var(--ease) infinite; }

.foundation h2 { max-width: 980px; font-size: clamp(2.75rem, 5.5vw, 5.5rem); }
.section-intro { max-width: 740px; margin: 2rem 0 clamp(4rem, 8vw, 7rem); color: var(--ink-soft); font-size: clamp(1.125rem, 1.75vw, 1.5rem); line-height: 1.6; }
.ecosystem { display: grid; grid-template-columns: minmax(260px, .8fr) minmax(0, 1.6fr); align-items: stretch; gap: clamp(2rem, 5vw, 6rem); }
.ecosystem-core { position: relative; min-height: 25rem; padding: 2rem; display: flex; flex-direction: column; justify-content: flex-end; overflow: hidden; background: var(--ink); color: #fff; }
.ecosystem-core::before { content: 'G'; position: absolute; top: -5.5rem; right: -1rem; color: #202526; font-size: 21rem; font-weight: 760; line-height: 1; }
.ecosystem-core span, .ecosystem-core small { position: relative; color: #aeb4b0; font-size: .75rem; letter-spacing: .08em; text-transform: uppercase; }
.ecosystem-core strong { position: relative; margin: .35rem 0; font-size: clamp(2rem, 3.5vw, 3.6rem); font-weight: 520; letter-spacing: -.04em; }
.ecosystem ul { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); list-style: none; border-top: 1px solid var(--line); }
.ecosystem li { display: flex; align-items: flex-end; min-height: 8rem; padding: 1.25rem .5rem 1.25rem 0; border-bottom: 1px solid var(--line); font-size: clamp(1.05rem, 1.7vw, 1.35rem); font-weight: 520; letter-spacing: -.025em; }
.major-statement { max-width: 1200px; margin: clamp(5rem, 10vw, 9rem) 0 0; font-size: clamp(2.2rem, 4.6vw, 4.8rem); font-weight: 500; letter-spacing: -.04em; line-height: 1.06; }
.major-statement em { color: var(--blue); font-style: normal; }

.real-goal { min-height: 150vh; }
.goal-sticky { position: sticky; top: 0; min-height: 100svh; display: flex; flex-direction: column; justify-content: center; }
.real-goal h2 { max-width: 1150px; font-size: clamp(3rem, 5.8vw, 6rem); }
.real-goal h2 span { display: block; color: #656c69; text-decoration: line-through; text-decoration-thickness: 2px; }
.real-goal h2 strong { display: block; margin-top: .35em; color: #fff; font-weight: 520; }
.growth-ladder { margin: clamp(3.5rem, 7vw, 6rem) 0 2rem; padding-top: 1.5rem; display: flex; align-items: center; gap: clamp(.55rem, 1.6vw, 1.6rem); overflow: hidden; border-top: 1px solid var(--night-line); font-size: clamp(1.05rem, 1.8vw, 1.45rem); font-weight: 520; }
.growth-ladder i { color: var(--acid); font-style: normal; transform: rotate(-90deg); }
.capacity-loop { margin: 0; color: #b5bbb7; font-size: clamp(1.4rem, 3.2vw, 3rem); font-weight: 480; letter-spacing: -.035em; }
.capacity-loop b { color: var(--acid); font-weight: 450; }

.section-heading { margin-bottom: clamp(3.5rem, 7vw, 6.5rem); }
.split-heading { display: grid; grid-template-columns: minmax(0, 1.65fr) minmax(250px, .55fr); align-items: end; gap: clamp(2.5rem, 7vw, 7rem); }
.section-heading h2, .michael-intro h2, .campaign h2, .measurement h2, .ai-section h2, .plan h2, .vision > div > h2, .finale h2 { max-width: 980px; font-size: clamp(2.75rem, 5.2vw, 5.5rem); }
.split-heading > p { max-width: 430px; margin: 0; color: var(--ink-soft); font-size: 1.0625rem; line-height: 1.65; }

.process { min-height: 31rem; display: grid; grid-template-columns: minmax(220px, .48fr) minmax(0, 1.52fr); border-top: 1px solid var(--ink); border-bottom: 1px solid var(--line); }
.process-tabs { display: flex; flex-direction: column; padding: 1.5rem 2rem 1.5rem 0; border-right: 1px solid var(--line); }
.process-tabs button { min-height: 48px; padding: .72rem 0; display: flex; align-items: center; gap: 1rem; appearance: none; border: 0; background: transparent; color: var(--ink-faint); text-align: left; font-size: clamp(1rem, 1.25vw, 1.18rem); font-weight: 480; cursor: pointer; transition: color .25s var(--ease), transform .25s var(--ease); }
.process-tabs button b { color: #929794; font-size: .75rem; font-weight: 530; font-variant-numeric: tabular-nums; }
.process-tabs button.active { color: var(--ink); }
@media (hover: hover) and (pointer: fine) {
  .process-tabs button:hover { color: var(--ink); transform: translateX(.4rem); }
}
.process-tabs button.active::after { content: '→'; margin-left: auto; color: var(--blue); }
.process-panel { position: relative; padding: clamp(3rem, 7vw, 7rem); display: flex; flex-direction: column; justify-content: center; }
.process-index { position: absolute; top: 2rem; right: 0; margin: 0; color: var(--ink-faint); font-size: .8125rem; font-variant-numeric: tabular-nums; }
.process-panel h3 { margin: 0 0 1.5rem; font-size: clamp(3.5rem, 7vw, 6rem); }
.process-panel > p:not(.process-index) { max-width: 540px; margin: 0; color: var(--ink-soft); font-size: clamp(1.125rem, 1.7vw, 1.42rem); line-height: 1.55; }
.process-line { position: absolute; right: 0; bottom: 2rem; left: clamp(3rem, 7vw, 7rem); height: 2px; background: var(--line); }
.process-line span { display: block; width: 100%; height: 100%; background: var(--blue); transform: scaleX(.1428); transform-origin: left; transition: transform .25s var(--ease); }
.process:has(:focus-visible) .process-line span { transition: none; }

.responsibility-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); column-gap: clamp(2rem, 8vw, 9rem); border-top: 1px solid var(--ink); }
.responsibility-grid article { min-height: 12.5rem; padding: 1.5rem 0 2rem; display: grid; grid-template-columns: 2.5rem minmax(0, 1fr); align-content: start; column-gap: 1rem; border-bottom: 1px solid var(--line); }
.responsibility-grid article:nth-child(3n) { grid-column: 1 / -1; width: min(54%, 720px); margin-left: auto; }
.responsibility-grid article > span { grid-row: 1 / 3; color: var(--blue); font-size: .8125rem; font-variant-numeric: tabular-nums; }
.responsibility-grid h3 { margin: 0 0 .65rem; font-size: clamp(1.45rem, 2.1vw, 2rem); line-height: 1.1; }
.responsibility-grid p { max-width: 52ch; margin: 0; color: var(--ink-soft); line-height: 1.6; }

.performance-hero { position: relative; min-height: 100svh; display: flex; align-items: flex-end; overflow: hidden; }
.performance-hero::after { content: ''; position: absolute; inset: 0; background: linear-gradient(90deg, rgba(5,7,8,.94) 0%, rgba(5,7,8,.64) 43%, rgba(5,7,8,.08) 78%), linear-gradient(0deg, var(--night) 0%, transparent 30%); }
.performance-hero img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; object-position: 58% center; filter: saturate(.8) contrast(1.08); }
.performance-copy { position: relative; z-index: 2; max-width: 860px; padding: clamp(7rem, 12vw, 11rem) var(--gutter); }
.performance-copy h2 { max-width: 820px; font-size: clamp(3rem, 5.6vw, 5.8rem); }
.performance-copy > p:last-child { max-width: 630px; margin: 2rem 0 0; color: var(--night-copy); font-size: clamp(1.0625rem, 1.5vw, 1.28rem); line-height: 1.65; }
.performance-body { padding-top: clamp(6rem, 9vw, 9rem); }
.michael-intro { margin-bottom: clamp(6rem, 10vw, 10rem); display: grid; grid-template-columns: minmax(320px, .72fr) minmax(0, 1.28fr); align-items: center; gap: clamp(2.5rem, 7vw, 8rem); }
.michael-intro figure { position: relative; aspect-ratio: 4 / 5; margin: 0; overflow: hidden; }
.michael-intro figure::after { content: ''; position: absolute; inset: 0; box-shadow: inset 0 0 0 1px rgba(255,255,255,.12); }
.michael-intro img { width: 100%; height: 100%; object-fit: cover; object-position: 54% center; filter: saturate(.72) contrast(1.08); }
.michael-intro h2 { max-width: 800px; font-size: clamp(2.75rem, 5vw, 5.25rem); }
.franchise-grid { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); column-gap: clamp(2rem, 7vw, 8rem); border-top: 1px solid #535a56; }
.franchise-grid article { min-height: 10rem; padding: 1.4rem 0 1.8rem; display: grid; grid-template-columns: 2.5rem minmax(0, 1fr); align-content: start; column-gap: 1rem; border-bottom: 1px solid var(--night-line); }
.franchise-grid article > span { grid-row: 1 / 3; color: var(--acid); font-size: .8125rem; }
.franchise-grid h3 { margin: 0 0 .55rem; font-size: clamp(1.4rem, 2vw, 1.9rem); line-height: 1.12; }
.franchise-grid p { max-width: 46ch; margin: 0; color: #abb2ae; line-height: 1.55; }
.conversion-proof { margin-top: clamp(7rem, 12vw, 12rem); }
.conversion-proof > p { margin: 0 0 1.5rem; color: #9da49f; font-size: .9375rem; }
.conversion-proof > div { display: flex; align-items: center; flex-wrap: wrap; gap: clamp(.8rem, 2.2vw, 2.2rem); font-size: clamp(1.85rem, 4vw, 4rem); font-weight: 510; letter-spacing: -.04em; line-height: 1.1; }
.conversion-proof i { color: var(--acid); font-style: normal; }
.conversion-proof strong { color: var(--acid); font-weight: 540; }

.division-stack { border-top: 1px solid var(--ink); }
.division { display: grid; grid-template-columns: minmax(100px, .3fr) minmax(0, 1.7fr); gap: clamp(2rem, 5vw, 5rem); padding: clamp(3.5rem, 7vw, 7rem) 0; border-bottom: 1px solid var(--line); }
.division-number { color: #c9ccc8; font-size: clamp(3.5rem, 7vw, 7rem); font-weight: 480; letter-spacing: -.04em; line-height: .86; }
.division h3 { max-width: 800px; font-size: clamp(2.25rem, 4.2vw, 4.5rem); }
.division ul { margin: 2.5rem 0; display: flex; flex-wrap: wrap; gap: .25rem .7rem; list-style: none; color: var(--ink-soft); }
.division li { font-size: 1rem; }
.division li:not(:last-child)::after { content: ' /'; margin-left: .7rem; color: #a3a8a5; }
.division-flow { margin: 0; font-size: clamp(1.1rem, 2vw, 1.6rem); font-weight: 520; letter-spacing: -.025em; }
.division-flow b { color: var(--blue); font-weight: 500; }

.campaign { background: var(--acid); color: var(--acid-deep); }
.campaign-label { margin-bottom: clamp(3rem, 6vw, 5rem); padding-bottom: 1rem; display: flex; justify-content: space-between; align-items: center; border-bottom: 1px solid rgba(37,48,0,.28); }
.campaign-label span { font-size: .8125rem; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; }
.campaign-label small { color: rgba(37,48,0,.72); font-size: .8125rem; }
.campaign-lead { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(320px, .9fr); align-items: end; gap: clamp(3rem, 8vw, 9rem); }
.campaign-lead figure { margin: 0; }
.campaign-lead img { aspect-ratio: 3 / 2; object-fit: cover; filter: grayscale(1) contrast(1.08); mix-blend-mode: multiply; }
.campaign-lead figcaption { margin-top: .85rem; color: rgba(37,48,0,.72); font-size: .875rem; }
.campaign-phases { margin: clamp(5rem, 9vw, 9rem) 0 5rem; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); }
.campaign-phases article { padding: 0 clamp(1.25rem, 3vw, 3rem); border-left: 1px solid rgba(37,48,0,.25); }
.campaign-phases article:first-child { padding-left: 0; border-left: 0; }
.phase-top { margin-bottom: 2.5rem; display: flex; align-items: baseline; justify-content: space-between; }
.phase-top span { font-size: 2.2rem; font-weight: 430; letter-spacing: -.04em; }
.phase-top h3 { font-size: .875rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; }
.campaign-phases ul { list-style: none; }
.campaign-phases li { padding: .55rem 0; border-bottom: 1px solid rgba(37,48,0,.15); font-size: 1rem; }
.campaign-return { padding-top: 1.3rem; display: flex; align-items: center; justify-content: space-between; gap: 1rem; border-top: 2px solid var(--acid-deep); font-size: clamp(1.35rem, 2.6vw, 2.5rem); font-weight: 540; letter-spacing: -.035em; }
.campaign-return b { color: var(--blue); font-weight: 460; }

.dashboard { padding: clamp(1.25rem, 3vw, 2.75rem); background: var(--night); color: #fff; border-radius: .625rem; box-shadow: 0 2.5rem 6rem rgba(17,19,21,.14); }
.dashboard-top { padding-bottom: 1.5rem; display: flex; align-items: center; justify-content: space-between; border-bottom: 1px solid var(--night-line); }
.dashboard-top > div { display: flex; align-items: center; gap: .75rem; }
.dashboard-top strong { font-size: .9375rem; font-weight: 560; }
.dashboard-top small { color: #aab0ad; font-size: .8125rem; }
.live-dot { width: .55rem; height: .55rem; border-radius: 50%; background: var(--acid); box-shadow: 0 0 0 5px rgba(201,255,56,.1); }
.metric-grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); border-bottom: 1px solid var(--night-line); }
.metric-grid article { padding: 2rem 1rem 2rem 0; }
.metric-grid span { display: block; color: #b9c0bc; font-size: .875rem; }
.metric-grid strong { display: block; margin-top: .6rem; font-size: clamp(2.5rem, 4.5vw, 4.5rem); font-weight: 470; letter-spacing: -.04em; line-height: 1; font-variant-numeric: tabular-nums; }
.metric-grid small { color: #929995; font-size: .75rem; }
.attribution-path { padding: 1.5rem 0; display: grid; grid-template-columns: repeat(7, auto); align-items: center; justify-content: space-between; gap: clamp(.65rem, 1.8vw, 1.5rem); border-bottom: 1px solid var(--night-line); }
.attribution-path div { min-width: 0; }
.attribution-path small { display: block; margin-bottom: .35rem; color: #929995; font-size: .75rem; }
.attribution-path strong { display: block; color: #eef1ef; font-size: clamp(.82rem, 1vw, .95rem); font-weight: 520; line-height: 1.4; }
.attribution-path > i { color: var(--acid); font-style: normal; }
.dashboard-lower { display: grid; grid-template-columns: minmax(0, 1.55fr) minmax(250px, .65fr); gap: clamp(2rem, 5vw, 5rem); padding-top: 2.5rem; }
.chart-card, .source-card { padding-top: 1rem; border-top: 1px solid var(--night-line); }
.chart-head { display: flex; justify-content: space-between; gap: 1rem; color: #d2d7d4; font-size: .875rem; }
.chart-head small { color: #969d99; }
.bars { height: 210px; margin-top: 2rem; display: flex; align-items: flex-end; gap: clamp(.35rem, 1.2vw, .9rem); }
.bars i { min-width: 5px; flex: 1; border-radius: 2px 2px 0 0; background: var(--blue); opacity: .86; }
.bars i:nth-child(10), .bars i:nth-child(12) { background: var(--acid); }
.source-card ul { margin-top: 1.5rem; list-style: none; }
.source-card li { padding: .85rem 0; display: grid; grid-template-columns: auto 1fr auto; align-items: center; gap: .75rem; border-bottom: 1px solid #252a2b; color: #bdc4c0; font-size: .875rem; }
.source-card li i { width: .5rem; height: .5rem; border-radius: 50%; background: var(--blue); }
.source-card li .source-b { background: var(--acid); }
.source-card li .source-c { background: #7d8681; }
.source-card li .source-d { background: #47504c; }
.metric-types { margin: clamp(4rem, 8vw, 7rem) 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(3rem, 9vw, 10rem); }
.metric-types article { padding-top: 1.25rem; border-top: 1px solid var(--line); }
.metric-types article > p:last-child { max-width: 60ch; margin: 0; color: var(--ink-soft); line-height: 1.75; }
.results-first { padding-top: 2.5rem; border-top: 1px solid var(--ink); }
.results-first h2 { max-width: none; font-size: clamp(3rem, 6.6vw, 6rem); }
.results-first > p { margin: 2.5rem 0 .75rem; color: var(--ink-soft); }
.results-first > div { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); border-top: 1px solid var(--line); }
.results-first span { min-height: 7rem; padding: 1.4rem 1rem 1.4rem 0; display: flex; align-items: flex-end; border-bottom: 1px solid var(--line); font-size: clamp(1.125rem, 1.8vw, 1.5rem); font-weight: 520; }

.ai-section { background: var(--canvas-soft); }
.ai-list { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); column-gap: clamp(2rem, 8vw, 9rem); border-top: 1px solid var(--ink); counter-reset: ai; }
.ai-list span { min-height: 4.5rem; padding: 1.2rem 0; display: flex; align-items: center; gap: 1rem; border-bottom: 1px solid #c9cbc8; color: var(--ink-soft); counter-increment: ai; }
.ai-list span::before { content: counter(ai, decimal-leading-zero); color: var(--blue); font-size: .75rem; }

.timeline { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); border-top: 1px solid var(--ink); }
.timeline article { position: relative; padding: 4rem clamp(1.5rem, 3vw, 3rem) 0 0; }
.timeline article + article { padding-left: clamp(1.5rem, 3vw, 3rem); border-left: 1px solid var(--line); }
.timeline-marker { position: absolute; top: -1.2rem; left: 0; }
.timeline article + article .timeline-marker { left: clamp(1.5rem, 3vw, 3rem); }
.timeline-marker span { width: 2.4rem; height: 2.4rem; display: grid; place-items: center; border-radius: 50%; background: var(--ink); color: var(--acid); font-size: .75rem; }
.timeline h3 { margin: 0 0 2rem; font-size: clamp(1.8rem, 2.8vw, 2.8rem); text-transform: uppercase; }
.timeline ul { list-style: none; }
.timeline li { padding: .55rem 0; border-bottom: 1px solid var(--line); color: var(--ink-soft); }
.day-90 { max-width: 1100px; margin: clamp(6rem, 10vw, 10rem) 0 0; font-size: clamp(2.4rem, 5vw, 5.2rem); font-weight: 500; letter-spacing: -.04em; line-height: 1.06; }
.day-90 em { color: var(--blue); font-style: normal; }

.vision > div > h2 { max-width: 1000px; }
.location-launch { margin: clamp(5rem, 9vw, 9rem) 0 clamp(8rem, 13vw, 13rem); padding: 2.5rem 0; display: grid; grid-template-columns: minmax(260px, .7fr) minmax(0, 1.3fr); gap: clamp(3rem, 8vw, 9rem); border-top: 1px solid var(--night-line); border-bottom: 1px solid var(--night-line); }
.location-launch h3 { max-width: 620px; font-size: clamp(2.5rem, 4.2vw, 4.5rem); }
.location-launch ul { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); list-style: none; }
.location-launch li { padding: .9rem .5rem .9rem 0; border-bottom: 1px solid var(--night-line); color: #b9c0bc; }
.vision-loop { display: flex; flex-direction: column; align-items: center; color: #fff; font-size: clamp(3.25rem, 7.5vw, 6rem); font-weight: 510; letter-spacing: -.04em; line-height: .95; text-align: center; }
.vision-loop i { margin: .3em; color: var(--acid); font-size: .45em; font-style: normal; }

.finale { min-height: 100svh; padding: clamp(7rem, 11vw, 11rem) var(--gutter) 1.5rem; display: flex; flex-direction: column; }
.finale-inner { margin: auto 0; }
.finale h2 { max-width: 1150px; }
.finale h2.accent { margin-top: .08em; color: var(--blue); }
.finale-inner > p:not(.eyebrow) { max-width: 700px; margin: 2.5rem 0 4rem; color: var(--ink-soft); font-size: clamp(1.0625rem, 1.5vw, 1.28rem); line-height: 1.65; }
.final-manifesto { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); border-top: 1px solid var(--ink); border-bottom: 1px solid var(--ink); }
.final-manifesto span { min-height: 6rem; padding: 1.25rem 1rem 1.25rem 0; display: flex; align-items: flex-end; font-size: clamp(1.05rem, 1.5vw, 1.25rem); font-weight: 540; }
.finale footer { margin-top: clamp(5rem, 8vw, 8rem); display: flex; justify-content: space-between; color: var(--ink-faint); font-size: .8125rem; }

.reveal, .reveal-media { opacity: 1; transform: none; }
.bars i { transform-origin: center bottom; }

@keyframes bob { 0%, 100% { transform: translateY(-2px); } 50% { transform: translateY(3px); } }

@media (max-width: 1040px) {
  .hero { grid-template-columns: minmax(0, 1.1fr) minmax(300px, .9fr); gap: 2.5rem; }
  .hero h1 { font-size: clamp(3.2rem, 6vw, 5.4rem); }
  .hero-actions { align-items: flex-start; flex-direction: column; gap: .75rem; }
  .split-heading, .michael-intro, .campaign-lead, .location-launch { grid-template-columns: 1fr; }
  .split-heading { align-items: start; gap: 1.75rem; }
  .michael-intro figure { width: min(70%, 620px); aspect-ratio: 4 / 3; }
  .campaign-lead figure { width: min(74%, 720px); margin-left: auto; }
  .dashboard-lower { grid-template-columns: 1fr; }
}

@media (max-width: 760px) {
  :root { --section: clamp(5.5rem, 18vw, 7rem); }
  .site-nav { min-height: 4rem; padding-top: .65rem; padding-bottom: .65rem; }
  .wordmark { font-size: .8125rem; }
  .wordmark em { display: none; }
  .nav-links { display: block; }
  .nav-links a { display: none; }
  .nav-links a:nth-child(5) { display: inline-flex; min-height: 44px; align-items: center; padding: .55rem .9rem; border: 1px solid var(--line); border-radius: 99px; }
  .nav-links a:nth-child(5)::after { display: none; }
  .hero { min-height: auto; padding-top: 7.5rem; grid-template-columns: 1fr; gap: 3.5rem; }
  .hero h1 { font-size: clamp(3rem, 13.5vw, 4.65rem); }
  .hero-actions { align-items: flex-start; flex-direction: column; gap: .8rem; }
  .hero-media { min-height: 30rem; width: calc(100% + 2 * var(--gutter)); margin-left: calc(-1 * var(--gutter)); }
  .hero-media figcaption { padding-left: var(--gutter); padding-right: var(--gutter); }
  .scroll-cue { display: none; }
  .ecosystem { grid-template-columns: 1fr; }
  .ecosystem-core { min-height: 20rem; }
  .ecosystem ul { grid-template-columns: 1fr; }
  .ecosystem li { min-height: 5.5rem; }
  .real-goal { min-height: auto; }
  .goal-sticky { position: relative; min-height: auto; }
  .growth-ladder { align-items: flex-start; flex-direction: column; gap: .55rem; }
  .growth-ladder i { transform: none; }
  .capacity-loop { display: flex; flex-direction: column; gap: .5rem; margin-top: 2rem; }
  .process { min-height: auto; grid-template-columns: 1fr; }
  .process-tabs { padding: 1rem 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); border-right: 0; border-bottom: 1px solid var(--line); }
  .process-tabs button { padding: .55rem .25rem; font-size: .9375rem; }
  .process-tabs button.active::after { display: none; }
  .process-panel { min-height: 22rem; padding: 3.5rem 0; }
  .process-line { left: 0; }
  .responsibility-grid, .franchise-grid, .ai-list { grid-template-columns: 1fr; column-gap: 0; }
  .responsibility-grid article:nth-child(3n) { grid-column: auto; width: auto; margin-left: 0; }
  .responsibility-grid article { min-height: auto; padding: 1.35rem 0 1.6rem; }
  .performance-hero { min-height: 88svh; }
  .performance-hero::after { background: linear-gradient(0deg, var(--night) 4%, rgba(5,7,8,.7) 58%, rgba(5,7,8,.16) 100%); }
  .performance-hero img { object-position: 58% center; }
  .performance-copy { padding-bottom: 5rem; }
  .michael-intro figure, .campaign-lead figure { width: 100%; }
  .franchise-grid article { min-height: auto; }
  .conversion-proof > div { align-items: flex-start; flex-direction: column; }
  .conversion-proof i { transform: rotate(90deg); }
  .division { grid-template-columns: 1fr; }
  .division-number { font-size: 3.5rem; }
  .campaign-label { align-items: flex-start; flex-direction: column; gap: .5rem; }
  .campaign-phases { grid-template-columns: 1fr; gap: 3rem; }
  .campaign-phases article, .campaign-phases article:first-child { padding: 0 0 0 1.25rem; border-left: 1px solid rgba(37,48,0,.25); }
  .campaign-return { align-items: flex-start; flex-direction: column; }
  .campaign-return b { transform: rotate(90deg); }
  .dashboard { margin-right: calc(-.35 * var(--gutter)); margin-left: calc(-.35 * var(--gutter)); border-radius: 0; }
  .dashboard-top { align-items: flex-start; flex-direction: column; gap: .6rem; }
  .metric-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .attribution-path { grid-template-columns: 1fr; justify-items: start; }
  .attribution-path > i { transform: rotate(90deg); }
  .metric-types, .results-first > div { grid-template-columns: 1fr; }
  .metric-types { gap: 2rem; }
  .results-first span { min-height: 5rem; }
  .timeline { grid-template-columns: 1fr; border-top: 0; border-left: 1px solid var(--line); }
  .timeline article, .timeline article + article { padding: 2.5rem 0 4.5rem 2rem; border-left: 0; border-bottom: 1px solid var(--line); }
  .timeline-marker, .timeline article + article .timeline-marker { top: 2rem; left: -1.2rem; }
  .location-launch ul { grid-template-columns: 1fr; }
  .vision-loop { font-size: clamp(3rem, 15vw, 5rem); }
  .final-manifesto { grid-template-columns: 1fr; }
  .final-manifesto span { min-height: 4.5rem; border-bottom: 1px solid var(--line); }
  .finale footer { align-items: flex-start; flex-direction: column; gap: .5rem; }
}

@media (max-width: 390px) {
  .hero h1 { font-size: 2.82rem; }
  .hero-media { min-height: 26rem; }
  .metric-grid { grid-template-columns: 1fr; }
  .metric-grid article { border-bottom: 1px solid var(--night-line); }
  .chart-head { flex-direction: column; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation: none !important; transition-duration: .001ms !important; }
  .motion-ready .reveal, .motion-ready .reveal-media { transform: none; filter: none; clip-path: none; }
}